In a major leadership update, Binance has promoted its long-time executive and co-founder Yi He to co-CEO, placing her alongside current CEO Richard Teng to steer the company’s next phase of global growth and product innovation.
New era under co-founder Yi He co-CEO
Yi He helped establish Binance in 2017 and has since been central to its growth — shaping product strategy, community outreach, and the user-first ethos that defined the exchange.
In her new role, Yi will take a leadership position focused on product innovation, user experience, and global expansion, while Richard Teng continues to handle regulatory, compliance, and institutional aspects.
Investors and industry watchers see this move as a signal of Binance’s intent to stabilize operations, rebuild trust, and accelerate development of its Web3 infrastructure — particularly amid heightened regulatory scrutiny and the evolving crypto-regulation landscape.
What it means for Binance and the wider crypto market
- The appointment underscores Binance’s commitment to a user-centric growth model, rooted in the values set by its original leadership.
- With Yi He now co-leading, Binance may push harder into new products, broader regional expansion, and stronger ecosystem support via its investment arm and platform features.
- The balanced leadership structure — combining product focus and regulatory oversight — could help Binance navigate compliance challenges while staying competitive in global crypto markets.
Conclusion
With Yi He elevated to co-CEO, Binance closes a chapter of uncertainty and opens a new one grounded in long-term product innovation and stability. The designation of “co-founder Yi He co-CEO” signals renewed focus on user-first growth, global expansion, and restoring confidence across its global user base and institutional partners.
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