Brazil crypto activity expanded sharply in 2025, with total transaction volume rising 43 percent year over year as the average amount invested per user crossed the $1,000 mark. The data comes from a new investor report published by Mercado Bitcoin, the largest digital asset exchange operating in Latin America.
The report, titled Raio-X do Investidor em Ativos Digitais 2025, highlights a notable shift in how Brazilian users approach digital assets. According to Mercado Bitcoin, the market is increasingly driven by structured investing and portfolio planning rather than short term speculation.
Based on activity recorded on the platform throughout the year, the average investment per user reached roughly 5,700 Brazilian reais, equivalent to more than $1,000. Around 18 percent of users allocated funds across more than one crypto asset, pointing to a gradual move toward diversification within the Brazil crypto ecosystem.
Bitcoin remained the most traded digital asset on the platform during 2025. It was followed by the US dollar pegged stablecoin USDt, Ether, and Solana. Stablecoins played a growing role in the market, recording roughly three times more transactions than the previous year as investors sought lower volatility amid uncertain macroeconomic conditions.
Low risk products and younger investors drive Brazil crypto growth
Mercado Bitcoin’s report also showed strong momentum in lower risk digital asset products. Digital fixed income offerings, known locally as Renda Fixa Digital, recorded a 108 percent increase in investment volume during 2025. The exchange distributed approximately $325 million to investors through these products over the year.
Demographic trends reflected broader participation across age groups. Investors aged 24 and under posted a 56 percent year over year increase in activity, marking one of the fastest growing segments on the platform. Mercado Bitcoin noted that interest expanded across all age brackets, including high net worth individuals and institutional profiles.
Geographically, Brazil’s Southeast and South regions continued to account for the majority of transaction volume. São Paulo and Rio de Janeiro remained the leading states, while participation in the Central West and Northeast regions increased, signaling wider national adoption of Brazil crypto assets.
The findings align with a broader shift in institutional thinking. As previously reported by Cointelegraph, Itaú Asset Management advised investors to allocate between 1 percent and 3 percent of their portfolios to Bitcoin. Strategist Renato Eid described Bitcoin as a distinct asset class with its own return profile and potential hedging role amid rising geopolitical risks, evolving monetary policy, and ongoing currency volatility.
Together, the data suggests that Brazil crypto adoption in 2025 was driven not only by market cycles but by maturing investor behavior and expanding access across regions and demographics.
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