Coinbase is expanding beyond digital assets as it moves closer to its goal of becoming an all in one financial platform. The US based crypto exchange has confirmed the launch of stock trading and prediction markets, signaling a broader shift toward what it calls an everything app.
The announcement was made by Max Branzburg, Coinbase’s head of consumer and business products, during the company’s year end conference. Branzburg said stock trading is now available on Coinbase, calling it a major milestone in the company’s plan to support round the clock access to financial markets.
According to Branzburg, the long term vision is to enable 24 hour trading of stocks and exchange traded funds from anywhere in the world, with crypto technology playing a central role in powering that infrastructure. The move reflects Coinbase’s ambition to blur the lines between traditional finance and crypto based systems, while offering users a single platform for multiple asset classes.
Coinbase also confirmed the launch of prediction markets through a partnership with Kalshi. The rollout has started and is expected to expand further, including availability in the United States. Prediction markets allow users to speculate on the outcome of real world events, a product category that has gained attention but remains closely watched by regulators.
Coinbase broadens products beyond crypto trading
The push into prediction markets was anticipated after tech researcher Jane Manchun Wong revealed last month that Coinbase was developing such a platform backed by Kalshi. The official confirmation highlights how Coinbase is accelerating its efforts to diversify revenue and user engagement beyond spot crypto trading.
In addition to stocks and prediction markets, Coinbase is preparing to introduce 24 hour perpetual contracts early next year. These products will allow users to take leveraged positions on crypto and stocks, with leverage of up to 50 times. Perpetuals have long been popular on offshore crypto exchanges, but their availability on a major US platform marks a notable development.
Branzburg described the expanding product lineup as part of an everything exchange strategy. Coinbase began laying the foundation for this shift earlier in the year when it rebranded its wallet application as an everything app. The updated wallet introduced access to apps, social networking features and chat tools, signaling a move toward a broader digital ecosystem rather than a standalone crypto wallet.
By adding stock trading, prediction markets and derivatives style products, Coinbase is positioning itself to compete not just with crypto exchanges, but also with traditional brokerages and emerging fintech platforms. The strategy reflects a belief that users want seamless access to multiple financial tools without switching between apps.
While Coinbase has not provided a detailed timeline for global availability of all features, the announcements suggest a steady expansion into areas traditionally dominated by regulated financial institutions. As Coinbase continues to build out its platform, regulatory compliance and user protection are likely to remain key factors shaping how quickly these products scale.
The expansion underscores how Coinbase is evolving from a crypto exchange into a broader financial services platform, using its existing infrastructure and user base to support a wider range of market activity.
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